My rebirth is different

Page 1019

After the Facebook video payment system was launched, the user group was divided into two parts.

Some users, like Hu Lili, have a certain financial ability and are willing to pay for their preferences, so they opened membership.And most of the users have directly signed up for annual membership.

The other part is like Sister Li and Sister Liu.I don't understand why I have to pay for watching a series, and I think I can accept only watching one episode a day, and I don't want to pay.

These people, of course, account for a larger proportion, far exceeding the paying group.

"Mr. Dong, the statistics are out. They are a little more optimistic than we expected. The number of paying users has reached more than 130 million! Among them, more than 90 have directly signed up for annual membership, and the rest are monthly members."

In Dong Xiaoxue's office, the manager of the operation department is excitedly reporting to her.

Although there are more than 6000 million registered users of Facebook videos, when launching the payment system, everyone still dare not be too optimistic.

Because at that time on the Internet, free was the mainstream, and it could even be said to be everything!

No Internet company dares to charge, except for online games.

Even Tencent is so strong that it was scolded bloody by users when it engaged in charging registered users and various paid services in the past two years.

People even launched an activity on the Internet to boycott Tencent's abandonment of QQ. Many companies took advantage of this opportunity to launch their own instant messaging software to seize QQ users.

Yu Wenfei also saw the situation at that time, so he made up his mind to make his own WeChat.

To be honest, if it weren't for Tencent's murder and messy charging, QQ would have unified the domestic online instant messaging market long ago, and WeChat would have nothing to do.

Later, although Tencent canceled unreasonable systems such as registration fees, it has also been severely damaged.

Part of the market share was robbed by WeChat.

Of course, the situation of Facebook video is different from that of QQ, because of the nature of copyright buyout, in fact, there will be no real competitors.

Users want to watch videos, so they have no choice but to come to Facebook videos.

Moreover, Facebook video fees are charged, and the investment is very willing. A "Youth Trilogy" has invested [-] million yuan in investment. This kind of courage is something that other companies dare not think about.

At the same time, paid and free coexist, and there is no situation where free users cannot watch videos.

This point is completely different from the original QQ charges.

Therefore, when the payment system was launched, everyone was not worried that the company would be resisted by users.

However, we are still not optimistic about the number of paying people.

This time, charging is just a start to try, and slowly cultivate paying users, and we don't expect this to make money.

…………

"Oh? So many! It's pretty good. It seems that users' enthusiasm for paying is more positive than we imagined." Dong Xiaoxue was also very happy to hear that.

Only when the two major revenue pillars of advertising revenue and paid revenue are established, can Facebook Entertainment enter a virtuous circle.

It is not a long-term solution to rely solely on the parent company for continuous investment, and it will never be possible for Facebook Entertainment to spin off and form a separate company!

"Yes, just yesterday, relying on these more than 130 million paying users, our membership revenue reached nearly [-] million! Although the number of paying members has decreased a lot since today, there are still some. It is estimated that by tomorrow, We can recover all the expenses we invested in filming the "Youth Trilogy"." The operation manager continued.

It's still quick money!

Of course, all of this is based on the huge user base of Facebook videos.

There are more than 6000 million users and more than 100 million paying users. In fact, the proportion is very small, only about 2%.

But it can't stand the large user base!

Even if only a small percentage of users are willing to pay, it can generate considerable revenue.

Facebook video, with a payment rate of [-]%, achieved a daily revenue of [-] million, which is why Dong Xiaoxue dared to charge fees!

Chapter 847 Advertising Bidding

"The Youth Trilogy will be launched soon, is the opening advertisement confirmed?" Dong Xiaoxue asked again.

Everyone knows that the launch of "Youth Trilogy" will inevitably usher in a wave of drama viewing, and it will also become a hot topic of discussion among all netizens.

Then, the opening advertisement of this show is very popular.

TV station advertising fees are set according to the ratings and time slots of the TV station. For large TV stations, the advertising costs during prime time are quite high!

Facebook videos also have their own advertising rates.

Compared with the advertisements of TV stations, which are easy to mix with water and have uncontrollable effects, the effect of online video pre-roll advertisements is very intuitive.

How many people click to watch a video, the background data is clear at a glance!

Then the problem is simple. On the Facebook video website, brand owners want to advertise, which is calculated according to the number of times the video is clicked and played.

For example, after 100 million advertisements are placed, and the website users click to view the corresponding number of times, the brand owners will have to pay the corresponding advertising fees.

If the brand owner feels that the effect is good, then continue to renew the contract and carry out the next 100 million or even 1000 million times of advertising promotion.

If you feel that the effect is mediocre and does not meet your expectations, you can also end the contract and not carry out the next cooperation.In this way, the loss can be stopped in time, which is very humanized.

After a trial run for a period of time, plus the brands recommended from Facebook, Facebook videos now have a considerable number of brand customers.

Especially big international brands have long been used to advertising on the Internet.

So for Facebook and Facebook Video, a high-quality website with an explosive number of users, it will naturally not be let go.

…………

This time, after the news that "Trilogy of Youth" was going to be filmed and broadcast exclusively on the website, many big brands came to place appropriate advertisements.

Because of this phenomenon-level series, the advertising effect is also excellent!

The same 100 million clicks and playbacks are distributed to hundreds of ordinary TV dramas and movies, and the effect is far from concentrated on one popular TV series.

Therefore, in order to compete for the eligibility to launch the pre-title advertisement, the brand is almost fighting.

It's not good to give to anyone or not to anyone, so Dong Xiaoxue adopted the bidding model, and whoever pays more will go to whoever!

This model is generally only adopted by major TV stations, such as CCTV's "Biao Wang" every year.

Now Facebook videos are also eligible, because they have exclusive access to phenomenal serials, which is the capital.

Although the drama "Trilogy of Youth" has a huge investment, it has really become a sharp weapon, overcoming difficulties for Facebook Entertainment and bringing a lot of things.

Just two days ago, the bidding went to the final round.

There are only three FMCG giants left, Coca-Cola, Pepsi, and Procter & Gamble!