My rebirth is different

Page 849

"Several Opinions on Promoting the Development of the Mobile Communication Industry", which was later called the "No. [-] Document".

In the opinion, it was officially announced that the restrictions on the production of mobile communication equipment in the domestic market will be fully liberalized.

In other words, if you want to produce and sell mobile phones in the future, you don't need those two production licenses!

Whether it is a domestic brand or a foreign brand, or even a small workshop in Huaqiangbei, as long as you are willing to produce, as long as your mobile phone can be sold, you can make mobile phones openly!

On a certain level, the country has indeed reduced the cost for many mobile phone brand manufacturers, and they no longer have to pay for OEMs.

This is also to encourage everyone to actively participate in market competition.

Because only an enterprise that can survive and grow in the incentive competition is an excellent enterprise.

Only in competition can better products be born and technological progress stimulated.

The competition in the mobile phone industry is clearly seen by the relevant national departments. It is nothing more than the legendary mobile phone "hastily" entering the mobile phone industry, and because the price of the mobile phone is too low, it has touched the "cake" of the original mobile phone manufacturers.

In the final analysis, the legendary mobile phone only hurt the mobile phone manufacturers, but it did not hurt the entire industry, let alone consumers!

So, why does the state interfere with the normal operation of Legend Mobile?

At most, it is to help small and medium-sized brand manufacturers in the entire industry reduce costs, remove the "shackles" around their necks, provide a fair market platform for all mobile phone manufacturers, and then encourage them to participate in the competition together.

…………

In recent years, the development of the domestic mobile phone industry has gone astray.

The relevant departments also saw it in their eyes and were anxious in their hearts. They were worried that they could not find an opportunity to intervene, and the opportunity came to them.

In the past few years, quite a few mobile phone manufacturers in China adopted the practice of outsourcing mobile phone design in order to save trouble, or because they did not have the corresponding technology. This approach also led to the rapid growth of many mobile phone design companies.

Mobile phone design companies introduce mobile phone chips or modules from international mobile phone core module manufacturers, design mobile phones, and then sell mobile phone solutions to mobile phone manufacturers for production and sales.

The mobile phone industry quickly and independently formed an industrial chain after a detailed division of labor: module providers, mobile phone solution providers, mobile phone design companies, and mobile phone manufacturers.

For some mobile phone manufacturers, they may only do sales work instead of running a real industry, more like a trading company, with no technical content at all!

And this has also caused a strange phenomenon of domestic mobile phones, that is, mobile phones of various brands do not have their own distinctive features, and the functions and appearances of mobile phone products launched by different companies are very similar!

Because they may all be purchased from a mobile phone design company, and may even be produced and assembled in the same factory...

A good high-tech industry has been turned into an OEM marketing industry by those "smart businessmen" in China.

This time the Ministry of Industry and Information Technology has also laid a heavy hand. Since you are not thinking about making progress and only care about making money instead of investing in research and development, then don't live in your comfort zone.

In the future, the days of lying down and making money are gone, or die!

Or just grit your teeth and spend a few years of hard work developing something with your own characteristics to make a living.

Facing the announcement of the Ministry of Industry and Information Technology, domestic mobile phone manufacturers have mixed feelings.

Those original vested interests are of course dissatisfied, because they already have mobile phone production licenses, and before that, they didn't even need to make their own brands.

Just relying on OEM, each mobile phone can make a net profit of two or three hundred for other manufacturers, not to mention how moist life is.

But in the future, this kind of good life will never be again, and the production license that was obtained with great effort turned into waste paper in an instant...

And more small and medium-sized mobile phone manufacturers are of course rejoicing, especially those who have made relatively large-scale counterfeit phones.They are no longer satisfied with making counterfeit phones, they want to make their own brands, but before, they were limited by production licenses and could not compete with big manufacturers.

Because of the same thing, your cost is directly 300 yuan higher than others!

In addition, there is no way for small brands to sell high prices, and the profit margin is not big, so how can they play?

Chapter 721 God of Commerce

Facing a price war set off by the legendary CQ1 mobile phone and the announcement issued by relevant departments, the foreign mobile phone giants also responded quickly.

Compared with domestic mobile phone manufacturers, foreign giants certainly have greater advantages, and they are more qualified to fight price wars.

The reason why we didn't take the initiative to fight price wars before is because the market is far from saturated, and we can obviously make more profits, so why bother with money.

Now the market is becoming more and more competitive, and rivals are also actively launching a price war. Naturally, Nokia, Motorola, Samsung and other manufacturers are not afraid. They have announced that they will launch low-end products, and the original products will also be reduced in price.

Of course, it is impossible for foreign brands of mobile phones to achieve the price-performance ratio of legendary mobile phones, and their costs cannot be kept so low.Although the production cost is lower, their respective publicity and distribution costs and channel costs are higher.

However, foreign brands have their own halo, and there is no need to compare prices with legendary mobile phones.

It can be said that for exactly the same thing, if the legendary mobile phone sells for 998, and Nokia sells for 1388, there is no doubt that Nokia sells better...

What they have to do is to reduce the price of the products originally sold in 1988 or even 2588 to about [-] yuan, which is enough.

With the end of the foreign mobile phone giants, the domestic mobile phone market has immediately entered into fierce competition.

…………

At [-]:[-] on the [-]th, in Pengcheng, in the headquarters office building of Legendary Company.

Because the Zero Hour Legendary CQ1 mobile phone is officially launched for sale today, this is a mobile phone that the company has put everything on its hands.

If it wins, the company will take off!

Failed, the company is really going bankrupt...

Therefore, the company's executives also worked overtime and waited for the sales results.

Hu Jinchang and Vice President Wang kept smoking, feeling uneasy.

Both of them are shareholders of Legend Corporation, stakeholders, and certainly care more about the situation of this sale than the rest.

Especially Hu Jinchang, who recently rushed from Shanghai to Pengcheng and lived directly in the factory.

He is also a shareholder of Legend Mobile Company, and has many years of experience in operation and management. With the assistance of him and Vice President Wang, the launch of Legend Mobile could be so smooth.

Although Wang Jinbao brought back the plan suggested by Yu Wenfei after he returned from Shanghai, and the two of them also chose to believe in Yu Wenfei, but they still had no idea.

Before the real sales results come out, who dares to say that it will definitely sell well.

"It's started!" Following Wang Jinbao's voice, the time came to twelve o'clock, and the legendary CQ1 mobile phone officially began to go on sale.

Hu Jinchang and Vice President Wang suddenly looked up at the projection screen in the meeting room, which showed the official flagship store of Taobao Legend.

The total number of the first batch of online sales is 100 million units!

This is already the production limit of the legendary mobile phone company, and the factory worked overtime to produce it some time ago.

In fact, most of the components of the Legend CQ1 mobile phone are purchased, so the production is relatively simple. In addition, in the past year, the Legend Mobile Company has been doing OEM, and the production capacity is still very strong. At present, the company's output can reach million units per month.

Wang Jinbao, Hu Jinchang, and Vice President Wang have already discussed that if the first batch of sales goes well, the production line will be expanded immediately.