Page 963
Page 963
And Xiao Liu, the secretary who is the right-hand assistant of the chairman of Weibo, is naturally not a dead man, and he is also familiar with the daily business data in the company.
Weibo has been online for so many years. Although there are more than 3 million users who have registered on Weibo, the average number of users logging in every day has been declining from the previous peak of 1.12 million.
Nothing else, it's just that Weibo lost a lot of the freshness it brought to users during the emerging period.
At the beginning, everyone had never seen a social platform like Weibo, so they naturally found it very novel and interesting, and found it very interesting, so they spent a long time on the Weibo platform every day, looking for all kinds of interesting Weibo accounts. watch them.
However, as users’ novelty ebbs and everyone’s preferences are limited, after finding someone they are interested in and following his Weibo updates, people will not keep looking for new ones. Follow people.
Many Weibo users now regard their Weibo account as a circle of friends, and only go to it when they have something happy to share.
Or when I have a meal every day, I will go online to see if the big names in my watch list have posted new Weibo updates, and to see the progress of their recent activities.
Or if you are really bored and want to read gossip, you go to check the most searched list on Weibo, and simply regard Weibo as a platform to watch the latest news.
Users' sense of novelty to the Weibo platform has gradually faded, which has caused their usage viscosity to drop.
Therefore, in today's Weibo software ecosystem, the average daily visit time of Weibo users has also been in a downward trend.
According to the internal high-level statistical table of Weibo company, the daily average number of online users of Weibo software has dropped from the previous branch of more than 0.87 million people to 12 million people, a drop of more than [-]%.
And the average daily online time of these Weibo users has also continued to decline from the previous peak of 1172 million hours, and has even dropped to only 778 million hours, a drop of as much as 34%!
Such a horrific drop has actually already put a lot of pressure on Weibo's top management.
It is easy to conquer the country, but it is difficult to defend the country!
How to maintain the popularity of Weibo software as much as possible has become a major concern in the hearts of the senior executives in the company!
As the chairman's secretary, Xiao Liu naturally knows that the chairman often doesn't eat well and sleeps well, and he works long hours every day to improve the development difficulties encountered by Weibo.
Now that he has encountered such good news, the secretary Xiao Liu naturally has to report it to the chairman to know!
So the secretary Xiao Liu immediately walked into the chairman's office and reported to Weibo chairman Lao Cao:
"Chairman! The company has great news!"
Chairman Lao Cao Wenyan, who was working hard at his desk, suddenly raised his head, and asked with some doubts:
"What good news? Tell me what you want to hear?"
Secretary Xiao Liu showed a bit of excitement and joy on his face, and continued to say:
"Chairman, do you still remember the big star Ye Tian who planned to enter our Weibo platform a few days ago? It is the Ye Tian who wants to give out 2000 million cash to draw a lottery!"
If the name Ye Tian is simply mentioned, the chairman, Lao Cao, may not have any impression of being in a high position and taking care of everything.
But when it comes to the 2000 million yuan lottery, Chairman Lao Cao immediately recalled it.
"Oh, it turned out to be the rich man from a rich family. What's the matter? What happened to him?"
Secretary Xiao Liu blushed and said excitedly:
"His lottery activity has begun to show signs of becoming a big hit, and now the entire Internet is talking about the lottery activity he initiated!"
"Affected by his activities, the number of simultaneous online users of our Weibo has increased rapidly, and it has even reached the point where it is close to the previous peak value!"
"And I just asked the data monitoring center, and they reported that even the number of newly registered users has increased significantly, and many people who have never downloaded Weibo software before have begun to use our software!"
After hearing the astonishing situation that the secretary Xiao Liu said, the chairman Lao Cao behind the desk couldn't help opening his mouth in surprise!
As the chairman of the board, he is naturally very clear about the situation of the microblog platform that has been in decline this year.
Now that it is so unexpectedly driven to become popular again, and even the number of simultaneous online users is about to hit a peak value record, it makes the chairman Lao Cao feel a little unbelievable as if he is dreaming!
After being stunned for several seconds, Chairman Lao Cao finally received the sudden good news, and at the same time he finally reacted in his heart.
Lao Cao gently closed the cap of the pen in his hand, and muttered to himself in admiration:
"It's really...the younger generation is terrifying..."
"Fortunately, at the beginning, I thought he was a young man who was ignorant, young and energetic, throwing money around for fun, and felt that no matter how rich he was, he couldn't throw it around like this. It was like a prodigal."
"But now that his affairs are actually done, look at the storm of public opinion and huge influence created by this wave of lottery activities. This is simply an effect that can't be achieved by spending [-] million yuan on advertising!"
"He took advantage of the power of our Weibo platform, which not only helped him increase his popularity, but also created a bold and rich local tyrant for himself, and even helped his upcoming Douyin software to become famous! "
After hearing Chairman Lao Cao's analysis, Secretary Xiao Liu immediately froze:
"Ah? He is using our platform to help him publicize. Chairman, shall we restrict his activities a little now?"
When Lao Cao heard this, he immediately looked at Secretary Xiao Liu with an expression of hating iron but not steel:
"Are you stupid! Although this Ye Tian used our Weibo platform's online user base of hundreds of millions to help him spread the word, but he created such a super-large lottery event, which is only good for our platform and not harmful!"
"So not only can we not stop or restrict his activities, but instead we have to work hard and try our best to help him keep this lottery going and make it a success!"
"In this way, the reputation of our Weibo platform will gain a lot, and the number of online users will also be driven to become popular again!"
After finishing speaking, Chairman Lao Cao lowered his head and sighed softly:
"Sigh...why have I never thought of such a way of publicity before? Otherwise, Ye Tian wouldn't have taken advantage of this advantage. Oh, it's really scary for young people!"
The lottery event has become so popular all over China. Not only Weibo Chairman Lao Cao has figured out the deep meaning of Ye Tian behind this matter, but many other business leaders have also paid attention to Ye Tian. Outstanding rising star too.
Just investing 2000 million yuan in funds, it has achieved an effect that even [-] million yuan in advertising costs may not be able to achieve. This is simply the most successful example of commercial hype!
Soon, as time continued to ferment, the storm created by this wave of lottery activities became bigger and bigger, and it could be called a sensation on the whole network!
The entire Dahua country, from aunts in their 70s to [-]s, to children in their [-]s and [-]s who just know how to play with mobile phones, all know about this lucky draw!
Every user excitedly opened the Weibo software, followed the steps set by Ye Tian, and gave Ye Tian a set of forwarding, commenting, liking, and triple-click combos on Ye Tian's Weibo!
This Weibo post by Ye Tian has also become the most retweeted post since the appearance of the Weibo software!
Chapter 1006 The software is on fire!
It happened to be a popular time in the evening, and reporters from various news media were still online.
So when Ye Tian posted this shocking Weibo, it quickly spread like a virus!
Almost all online media reported the Weibo lucky draw initiated by Ye Tian in real time.
And the live video of the press conference held by Ye Tian was quickly uploaded by the reporters in the conference room to their respective media websites.
And these videos were quickly dug up by those who cared, and they continued to spread in various chat groups, allowing more and more people to see the domineering and confident Ye Tian when he said these words!
Countless netizens became fanatical after learning about this incident!
readbooksol