The anchor has a concert

Page 606

As Pan An shared the content of the short video of the little girl Song Wei in the live broadcast room, more and more Nebula short video users brushed it.

Not only did more and more viewers come to Pan An's live broadcast room, but also more and more users forwarded these short video content.

In particular, the short videos related to the little girl learning to walk and learn to run, almost every user who brushed them couldn't help forwarding them, which not only led to the second screen domination incident in the Nebula app today.

These short videos related to Song Wei also began to go out of the circle, spreading to Qiancheng Moments, newsletters and other channels that can be disseminated.

As a result, more and more people knew about the whole little girl's deeds in a short period of time, and more and more people were attracted to the Xingyun short video app to view the details.

Among them, the newsletter is the most serious!

Even if the newsletter is just a social platform in the form of text content, not every user has Hao's level of collection, and can fully state those moving video content.

When there are too many people who can post, it will inevitably arouse people's curiosity, resulting in a very huge drainage effect.

Countless newsletter users, seeing these contents one after another, couldn't help but ran to the Xingyun short video platform to find out.

After the Express Risk Control Team and the Crisis Public Relations Department discovered this phenomenon, they immediately used keyword blocking methods to block all content related to Song Wei.

However, this solution, although it completely prevents those users of this platform who have not seen it from being diverted to the enemy station.

But it also completely angered the users whose posts were deleted.

These users don't care that this is a life-and-death relationship between the two platforms, they just feel that the experience is super bad.

Obviously it is spreading positive energy content, but it will be deleted, who can not be angry?

What is this going to do?

Don't look forward to the empire, do you?

All kinds of old accounts similar to this in the previous newsletter have been pulled out of memory by these users.

It’s different in the past.

Now there is already an optional external social platform like Nebula Short Video, which is similar to the newsletter, and the content is more abundant than the word content of the newsletter.

How can these users whose posts have been blocked still get used to the newsletter as before, pinching their noses and being wronged?

When they are angry, they either log out of the newsletter account, or delete the newsletter app angrily.

It also means that this group of users who use both the Newsletter app and the Nebula app have completely given up on Newsletter and chose Nebula.

Just this night, the user data gap between the two parties was narrowed by nearly 3000 million.

It's a pity that the backend data of the express company, although it shows that today's user loss is more than the sum of the past three or four years, and the reason is very carefully verified.

But in the end, it was found that the reason involved the red line of prohibiting the Xingyun app from coming to this platform, so I could only pinch my nose and admit it.

Now they have to deal with a more intractable potential crisis:

This group of users who completely abandoned the newsletter because their posts were blocked have used their behavior and the positive energy story of the little girl Song Wei to create a large number of cross-platform users on the newsletter.

And this large number of cross-platform users will still do the same thing as these users who have given up the newsletter when they encounter similar things in the future.

What does wild fire burn endlessly, and spring breeze blow and regenerate?

That's it!

Taking advantage of the influence of Miss Song Wei's incident, the Xingyun short video platform directly planted a poisonous seed in the newsletter, which is difficult to get rid of, even when the newsletter has clearly raised its vigilance.

It will bloom poisonous and bright flowers at the critical moment with lightning speed.

When the newsletter picks it off, new seeds are bred and continue to be rooted in the newsletter, so that the cycle is repeated and the flow is endless

Ironically, after more than half an hour of urgent consultations, the Express Risk Control and Crisis Public Relations team only submitted two similar proposals to the management.

That is to no longer block similar drainage posts.

If you continue to block relevant information from Xingyun's short video, although the approach is very rigid, you can take the pill sooner or later.

Instead of this, it is better to do the opposite.

Let this kind of drainage information spread in the newsletter, although it will create a lot of cross-platform users.

Kexun, an old-fashioned external social platform, can also rely on its huge user base to attract Nebula users to spread information, thereby achieving the effect of increasing active users and increasing app download data.

To tell you the truth, when the Express Management saw this proposal, they had strong resistance at first.

As the overlord of the external social platform, it is necessary to rely on the accompanying new short video external social platform to protect itself. The board of directors should fire them all?

The risk control and crisis public relations departments were scolded.

But when they calmed down and read the proposal again, they had to admit that this choice is indeed related to the future life and death of Express.

For such a big matter, professional managers like them certainly cannot decide.

Therefore, the board of directors held the second video conference for the second time because of the same incentive

Chapter 0565 companion is the way to survive

The person who stated the problem to the directors who participated in the video conference was the executive president who was promoted by hyping the scandal of the chairman's daughter:

"Not all of the screen-dominating content on Xingyun's short video can pose a threat to us!

This morning, there was an incident calling on Pan Anshuiyou fans to collectively boycott the Super Girl variety entertainment talent show.

The news also reached us at that time.

The strategy we adopt is no different from the Song Wei incident.

At that time, the users whose posts were blocked, only insignificant hundreds of thousands, chose to cancel their accounts and delete the app because of dissatisfaction or atmosphere.

Obviously, the vast majority of users understand that we block information about Pan An.

We had a dispute with him. Although this incident was not widely reported on those information platforms, it is basically known in our own territory.

But the Song Wei incident is different!

She is a positive event. We blocked related posts, which seriously hurt the feelings of this part of users.

To put it bluntly, if we were face to face at that time, if we revealed our identities as senior management or board members, we would have been beaten

The background data shows that this time there are 500 million users who choose to log out of the newsletter account or uninstall the newsletter app.

In other words, they have changed from cross-platform users to exclusive users of Nebulas short videos.

But we have to face another batch of cross-platform users converted before they left